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1 Conversion is determined from the point at which customers start to pay.

Nielsen, Commissioned by PayPal, a study to understand and measure the impact that PayPal has for ES-based LE merchants across different verticals (e.g., health & beauty, travel, fashion) by Nielsen Behavioural Panel of 21,591 desktop transactions from 7,705 ES consumers between October 2019 to September 2020.

Small-to-Medium Business

Introduction Getting Started

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Introduction Marketplaces & Partners

Platform & Solutions Accept Payments Make Payments Manage Risk Accelerate Growth Streamline Operations

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For Small-to-Medium Business

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A dashboard showing PayPal Checkout being used to pay for items at the market

PayPal means business

Customers who choose PayPal as a payment method are more likely to convert than those who do not. 1

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